analogous
Neighbouring hues that sit side by side on the color wheel for a calm, cohesive feel.
#73478A — Plum
#73478A is a mid-tone moderately saturated purple sitting at 279° on the color wheel. Below you will find every format, a full tint and shade ramp, contrast ratings, and five harmony schemes built around it.
#73478a
- HEX
- RGB
- HSL
- CMYK
- Closest name
- Color family
- Contrast on white
- Contrast on black
Tints and shades of #73478A
- f8f5fa
- e3d6ea
- ceb7da
- b898ca
- a379ba
- 8e5aaa
- 75488d
- 5b396e
- 41294f
- 281930
- 0e0911
Color schemes using #73478A
complementary
Two opposite hues that create the strongest possible contrast and visual tension.
split complementary
A base hue paired with the two neighbours of its complement — bold but easier to balance.
triadic
Three hues spaced evenly around the wheel for a vibrant, well-balanced scheme.
tetradic
Two complementary pairs, giving you the widest range of usable accents.
monochromatic
A single hue explored across lightness and saturation for a refined, minimal look.
Nearby colors
#73478A FAQ
What color is #73478A?
#73478A is a shade of plum in the purple family. It has a hue of 279 degrees, 32% saturation and 41% lightness, which makes it a mid-tone muted color.
What is the RGB value of #73478A?
#73478A is rgb(115, 71, 138) in RGB, hsl(279, 32%, 41%) in HSL, and cmyk(17%, 49%, 0%, 46%) in CMYK.
Can I use white text on #73478A?
White text on this background reaches 7.01:1, which passes WCAG AA. Black text reaches 3:1.
What colors go well with #73478A?
Its direct complement is #5F8A47. For something less stark, the split-complementary pair #808A47 and #478A51 gives you contrast without the vibration.