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AI Color

#77397F — Plum

#77397F is a mid-tone moderately saturated purple sitting at 293° on the color wheel. Below you will find every format, a full tint and shade ramp, contrast ratings, and five harmony schemes built around it.

#77397f
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RGB
HSL
CMYK
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Contrast on white
Contrast on black

Tints and shades of #77397F

Color schemes using #77397F

analogous

Neighbouring hues that sit side by side on the color wheel for a calm, cohesive feel.

complementary

Two opposite hues that create the strongest possible contrast and visual tension.

split complementary

A base hue paired with the two neighbours of its complement — bold but easier to balance.

triadic

Three hues spaced evenly around the wheel for a vibrant, well-balanced scheme.

tetradic

Two complementary pairs, giving you the widest range of usable accents.

monochromatic

A single hue explored across lightness and saturation for a refined, minimal look.

Nearby colors

#77397F FAQ

What color is #77397F?

#77397F is a shade of plum in the purple family. It has a hue of 293 degrees, 38% saturation and 36% lightness, which makes it a mid-tone muted color.

What is the RGB value of #77397F?

#77397F is rgb(119, 57, 127) in RGB, hsl(293, 38%, 36%) in HSL, and cmyk(6%, 55%, 0%, 50%) in CMYK.

Can I use white text on #77397F?

White text on this background reaches 7.85:1, which passes WCAG AA. Black text reaches 2.68:1.

What colors go well with #77397F?

Its direct complement is #417F39. For something less stark, the split-complementary pair #647F39 and #397F54 gives you contrast without the vibration.